Meet the Founder
Meet the Founder
Hi, I'm Nicola, the founder of Envy By Thus.
I didn't create Envy By Thus because the world needed another wig company.
I created it because buying a wig had become unnecessarily difficult.
Too often, brands compete on density charts, inch counts and lace percentages — when most women just want to know one thing: will this wig actually look as good as the photos in real life?
And if you're shopping from Australia, add the conversion rate to the mix — because nothing brings you back to reality faster than seeing that USD price become AUD at checkout. Your digital wallet didn't sign up for that.
I believed there had to be a better way.
Before launching Envy By Thus, I travelled to China to visit manufacturers firsthand. I wanted to understand the craftsmanship, ask the difficult questions, and build relationships with the people behind every wig — not simply choose a supplier from a catalogue.
That experience reinforced something I already believed:
Quality starts long before a wig reaches your doorstep.
So I built the brand I wished existed.
A brand with thoughtfully curated styles. Honest over hype. One that shows you exactly what you're buying, answers your questions openly, and treats every order with the care it deserves.
Every Envy By Thus wig is crafted from 100% premium human hair, individually quality checked, and carefully prepared before being packaged and dispatched from Brisbane, Australia.
Whether this is your very first wig or your fiftieth, my goal is the same:
To make buying luxury hair feel simple, exciting and confidence-inspiring.
Because the best part of your order shouldn't be wondering what will arrive.
It should be the moment you open your Envy By Thus box and think,
“This is exactly what I hoped for.”
Because to me, luxury isn't about making things more complicated.
It's about making the right choice feel effortless.
Everyday elevated. Effortlessly.
Welcome to Envy By Thus.
— Nicola